As its name implies, a call center is one that receives and/or sends phone calls, which vary from sales transactions and customer commentary to customer service and merchandise support. Generally staffed with good‐natured employees who have gained experience from extensive encounters with all sorts of clients, call centers are a great way to acquire information without breaking the bank. The two types of call centers are inbound, which offers valuable information for inquiring customers, and outbound, which generally reaches out to clients for telemarketing and researching purposes.
Although there are individual call centers, the use of computer automation and a network of call centers have allowed for the handling of large volumes of simultaneous calls. This is perfect for multiple calls that need to be made at all hours of the day. With the ability to handle overflow and after‐hours calls, call centers do wonders for reducing wait times and improving customer satisfaction. The goal is to increase the quality of each call as there is no longer a need to rush to help the next customer.